full-time designer,
hobbyist musician,
airplane enthusiast.

Field research: talking with a shopkeeper at a small store counter
DJing at a club under blue lights
Running a research session with a group around a table in Mexico
Playing a set on a pad controller
Kevin's black pug wearing a name tag
In the cockpit of a small plane, wearing an aviation headset
DJing at a club under blue lights
Playing a set on a pad controller
Sitting on a quad bike in front of mountains near Cusco, Peru
Kevin's black pug wearing a name tag
ABOUT –
ABOUT –

I'm a product and service designer with a decade of experience working with start-ups, scale-ups and large organisations in Latin America and Europe.
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My design career began at La Victoria Lab, an innovation lab co-founded by IDEO and Intercorp (Peru's largest business group). Over seven years there, I worked on human-centered transformation projects and built new products from scratch, primarily across healthcare and education.

I then moved to the UK to pursue a Master’s at the London School of Economics while joining design consultancy cxpartners. There, I led complex public and private sector projects, including redesigning legacy software for the UK's National Traffic Information System and designing a new digital service for the Maritime Agency.
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Drawn to London’s tech ecosystem, I jumped into the startup world, first joining Ben, an employee benefits platform, and now Swap, a Series C scale-up building an agentic operating system for global e-commerce.

Outside of work you'll find me flying small airplanes or producing electronic music. I've released some of my songs via Soundcloud (like a true millennial). If you're curious, have a listen here.

Experience

CXPARTNERS (2023 - 2024)

Principal UX Consultant

Leading digital product and service design projects with large, high-profile private and public sector organisations in the United Kingdom.

la victoria lab (2015 - 2022)

Design Lead

Senior role that expands on UX/UI Designer responsibilities, by providing more high-level strategic work and leadership.
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UX/UI Designer

Cross-functional role in charge of leading user research, conceptualising ideas and articulating digital experiences.

UNDP Accelerator labs (2021)

Digital X Mentor

Guide for a telemedicine product team participating in an accelerator, organized by the United Nations Development Programme.

Colectivo 23 (2019 - 2020)

UX Content Board Member

Provided advice for the creation of its User Experience Design courses.

laboratoria (2018)

UX Design Teacher & Course Designer

Teacher and course designer for a nonprofit focused on training low-income women, with the aim of promoting their employment in the digital sector.

Key Skills

  • Product Design
  • User Experience Design (UX/XD)
  • User Interface Design (UI)
  • Qualitative Research
  • Design Systems
  • Visioning and Strategic Planning
  • Rapid Prototyping & Experimentation
  • Service Blueprinting
  • Design Leadership

Tools

dESIGN & PROTOTYPING

  • Cursor
  • Claude Code
  • Figma
  • V0 by Vercel
  • Maze
  • Webflow
  • Jitter

Education

london school of economics

MSc: Social Business & Entrepreneurship

2022–2023

pontificia universidad católica del perú

Communication for Development

2010-2016