full-time designer,
hobbyist musician,
airplane enthusiast.
I'm a product and service designer with a decade of experience working with start-ups, scale-ups and large organisations in Latin America and Europe.
My design career began at La Victoria Lab, an innovation lab co-founded by IDEO and Intercorp (Peru's largest business group). Over seven years there, I worked on human-centered transformation projects and built new products from scratch, primarily across healthcare and education.
I then moved to the UK to pursue a Master’s at the London School of Economics while joining design consultancy cxpartners. There, I led complex public and private sector projects, including redesigning legacy software for the UK's National Traffic Information System and designing a new digital service for the Maritime Agency.
Drawn to London’s tech ecosystem, I jumped into the startup world, first joining Ben, an employee benefits platform, and now Swap, a Series C scale-up building an agentic operating system for global e-commerce.
Outside of work you'll find me flying small airplanes or producing electronic music. I've released some of my songs via Soundcloud (like a true millennial). If you're curious, have a listen here.
Experience
CXPARTNERS (2023 - 2024)
Principal UX Consultant
Leading digital product and service design projects with large, high-profile private and public sector organisations in the United Kingdom.
la victoria lab (2015 - 2022)
Design Lead
Senior role that expands on UX/UI Designer responsibilities, by providing more high-level strategic work and leadership.
UX/UI Designer
Cross-functional role in charge of leading user research, conceptualising ideas and articulating digital experiences.
UNDP Accelerator labs (2021)
Digital X Mentor
Guide for a telemedicine product team participating in an accelerator, organized by the United Nations Development Programme.
Colectivo 23 (2019 - 2020)
UX Content Board Member
Provided advice for the creation of its User Experience Design courses.
laboratoria (2018)
UX Design Teacher & Course Designer
Teacher and course designer for a nonprofit focused on training low-income women, with the aim of promoting their employment in the digital sector.
Key Skills
- Product Design
- User Experience Design (UX/XD)
- User Interface Design (UI)
- Qualitative Research
- Design Systems
- Visioning and Strategic Planning
- Rapid Prototyping & Experimentation
- Service Blueprinting
- Design Leadership
Tools
dESIGN & PROTOTYPING
- Cursor
- Claude Code
- Figma
- V0 by Vercel
- Maze
- Webflow
- Jitter
Education
london school of economics
MSc: Social Business & Entrepreneurship
2022–2023
pontificia universidad católica del perú
Communication for Development
2010-2016