Kevin Armstrong, product and service designer: design with purpose
Designer and systems thinker with 10+ years' experience untangling complex problems to shape highly crafted products. Currently lead product designer at Swap, integrating AI into core user workflows.
From user research and UX strategy to detailed interface design, I navigate across design disciplines to craft experiences that balance user and business needs.
Based in London, I have worked on digital products since 2015. My background spans diverse industries, and I have led teams to define ambitious visions and ground them into concrete artifacts.
Selected Work
Ben
Led AI-driven UX transformation for employee benefits platform ahead of Series B funding
Alivia
Launched an affordable digital healthcare service for Peruvians
UTP
Increased satisfaction among university students enrolled in online asynchronous courses
Coastguard Agency - GOV.UK
Digitally transformed a core government service, passing Government Digital Service assessments
UTP
Defined how the AI agent works across Swap’s logistics platform for e-commerce brands
Innova Schools
Enabled high school students to explore their purpose through digital interactions