Innovation Festival
Articulating the digital touchpoints for Peru's biggest innovation festival.
PARTNER:
INTERCORP & La victoria lab
roles:
DESIGN LEAD, PRODUCT MANAGER, UX/ui DESIGNER
DURATION:
5 MO (repeated annually)
YEAR:
2016, 2017, 2018, 2019
Overview
The FEST, hosted by La Victoria Lab, is Peru’s largest innovation festival, where world-class keynote speakers including Joi Ito (MIT Media Lab), Garrett Camp (Uber), and David Kelley (IDEO) come together to inspire attendees.
In 2016, I was given the opportunity to lead the FEST's digital experience. This included designing the festival's main website, as well as a web app to allow users to register for the keynotes they want to attend. Additionally, I guided an external development team through the implementation process.
Results:
In 2016, I was given the opportunity to lead the FEST's digital experience. This included designing the festival's main website, as well as a web app to allow users to register for the keynotes they want to attend. Additionally, I guided an external development team through the implementation process.
Results:
- Democratised the experience by allowing attendees to select in advance which keynotes to attend on a first-come, first-served basis
- High completion rate of 92% in the registration process
- Given its success the on launch, I was asked to lead the project for three subsequent years
The Challenge
The primary challenge was to enable over a thousand users to simultaneously register for the talks they wished to attend, providing real-time availability. Furthermore, once registered, users needed a platform to network and connect with fellow attendees.
The Product
The product's features were iterated based on usability tests, Hotjar recordings and Google Analytics data. User research gave way to the definition of new features, which were designed to create a more end-to-end online festival experience.
MYFEST_18
The product allows you to choose the talks you wish to attend, and depending on your access (standard or VIP), a limit is set on the number of talks you can register for. Once registered, you can view a timeline of you're experience at the event
MYFEST_19
The 2019 added networking functionalities, allowing you find and message employees registered to the same talks as you. Additionally, we added a reminder functionality, giving you real-time SMS notifications when a talk was about to start.
The Process
The first design of the landing page and the MyFEST web app started as wireframes, where we validated the information architecture and overall experience with potential festival attendees. Before designing in high fidelity, we made sure to test the product's usability.
We then partnered with software factory Altimea to build the product, which we stress-tested before release to avoid any surprises. When we first launched in 2016, we received over 1,200 registered users in the first 5 minutes of the site going live. In total, approximately 3,000 users logged into the platform that first year. The number of registered users increased in subsequent years.
We then partnered with software factory Altimea to build the product, which we stress-tested before release to avoid any surprises. When we first launched in 2016, we received over 1,200 registered users in the first 5 minutes of the site going live. In total, approximately 3,000 users logged into the platform that first year. The number of registered users increased in subsequent years.
Credits
PROJECT LEAD
KEVIN ARMSTRONG
VALERIA TAPIA (SUCCESOR)
VALERIA TAPIA (SUCCESOR)
UX DESIGN
Kevin Armstrong
Kuri Matayoshi
Valeria tapia
Kuri Matayoshi
Valeria tapia
UI Design
Kuri matayoshi
kevin armstrong
valeria tapia
kevin armstrong
valeria tapia
development
ALTIMEA
sponsors
URSULA GAMIO
HERNAN CARRANZA
HERNAN CARRANZA
